Marketing is the art or science of selling. What we will see are all the tools that you should know and above all how to apply them. The responsibilities of marketing management are reviewed. The market study, the various types and what they consist of. Detailed analysis of the MARKETING MIX: The 4 Ps, Price, Product, Place, Promotion. We study promotion and advertising in its diversity of forms of expression. We analyze the types of promotion strategies that we can use in a business. As well as we will observe the most used types of advertising by type of company and medium used. We will analyze the image we want to project and synergy with the client. We will see through simple tools. how to make a Sales Forecast or Budget and determine how much to sell at least so as not to lose.

COURSE AIMED AT: business leaders, or those who aspire to a position or marketing management.