In this course we will review all the tools to carry out our advertising program, where we must be very clear about the Advertising Objectives, Advertising Strategies, the Components of an Advertising Campaign and the Evaluation and Measurement of our campaign. We will learn the theories of our consumer behavior and know how to stratify the market. We will review all the existing models of promotion and advertising, through cases and examples to see which is most applicable to our product or service. For example, we will analyze the classic means of Promotion and Advertising such as that which is done through discounts and similar, written and/or printed advertising, that which is done through radio, telephone and television. We will study digital marketing at a detailed level, SEO, SEM, email, and all the advertising formats that are developed via social media through the various platforms, without exclusion.

This is an essential course for anyone who occupies or aspires to a top role in the Marketing area or for anyone starting the ladder.