The specialization in Marketing Strategies plays a fundamental role in business success. It is imperative to understand within the organization that a company's revenue relies on this area. Here, we cover everything from meticulous market analysis and careful formulation of the marketing mix to the implementation of effective promotion strategies in both digital and conventional environments. It also encompasses exploring international trade to broaden horizons and make the most of opportunities. Marketing is sales; understanding how to establish and grow a company from the ground up is essential in a highly competitive business environment. These skills enable building a solid foundation to understand, connect with, and captivate customers while effectively managing growth and expansion on a global scale.

This specialization is ideal for a wide range of profiles, including students, sales professionals, entrepreneurs, managers, executives, and anyone interested in learning about international trade and how to start their own company.